MarketingProfs Today: Three Rs for Marketers | Apple's Social Video App | Hyperlocal Influencers

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Three Rs That E-Commerce Marketers Should Master
2.	#SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories
3.	PRO Interactive Toolkit: Social Media Planner
4.	My View: Forget the Celebs, Reach Out to Hyperlocal Influencers Instead
5.	Survey Says: What Motivates Consumers to Click on Mobile Ads?

Featured Case Study: "They leave no stone unturned in their quest to drive new leads to our site. They're looking at every angle constantly, measuring, testing, and improving. I don't have to ask for anything. They know far more about this than I do, and they're leveraging that to get the results."
Instantly Download the Case Study. No Email Required.

How-To

The Three Rs That E-Commerce Marketers Should Master

By Maciej Zawadzinski

We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement. Read More

FOR PRO Members

Interactive Toolkit: Social Media Planner

Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with easy-to-implement tips for planning, executing, measuring, and optimizing social media campaigns that meet your business objectives. Read More

Featured Case Study: "During the last month, I received 20,000 organic visits, which is 15% better than any other month before that. On the pay per click side, the cost per conversion has been driven down by well over 50%. I think that this is quite remarkable and due to Directive's work." Instantly Download the Case Study. No Email Required.

Survey Says

What Motivates Consumers to Click on Mobile Ads?

By Ayaz Nanji

Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen. Read More

Quick Take

#SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This Week

By Christian Neri

Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim to stay in the know! Read More

My View

Forget the Celebs, Reach Out to Hyperlocal Influencers Instead

By Sarah Clark

Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (Your customers will prefer them, too.) Read More

event calendar

Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 7	FREE Seminar—Stop the Spray and Pray: Tips for Optimizing Email Campaigns
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Sep 13	FREE Seminar—SEO for Growth
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625