MarketingProfs Today: Reach Overloaded Audiences | Sales Success | Email Benchmarks

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In this issue

1.	How-To: Five Ways to Get Your Message Through to an Overloaded Audience
2.	Podcast: The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts
3.	PRO How-To Guide: Hit a Home Run With Every Headline, Subject Line & Call to Action
4.	Survey Says: Email Benchmarks 2Q15: Engagement Is Higher Than Ever
5.	My View: A Simple Content Formula to Build Trust in Innovation

Experian Marketing Services was named a strong performer by Forrester® Research, Inc. Download the report now!

How-To

Five Ways to Get Your Message Through to an Overloaded Audience

By Felice Miller Gabriel

With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of the modern mobile era. Read More

Podcast

The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the modern era of customer-centric marketing. Read More

FOR PRO Members

How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that will inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

Experian Marketing Services was named a strong performer in Real-Time Interaction Management. Download Forrester® Wave now!

Survey Says

Email Benchmarks 2Q15: Engagement Is Higher Than Ever

By Ayaz Nanji

Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail. Read More

My View

A Simple Content Formula to Build Trust in Innovation

By Hywel Curtis

Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help. Read More

event calendar

Sep 9	FREE Seminar—Mobile Engagement Through Unadvertising
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 17	PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20–23	B2B Marketing Forum 2015—Register now to save up to $300

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