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In This Issue
+ How-To: Do Your New Products Have Real Competitive Advantages?
+ Survey Says: The Most Effective Paid Digital Media Channel in 2Q14
+ PRO Take 10: How Social, Content, and PR Combine for Marketing Success
+ Infographic: 11 Facts About Moms' Back-to-School Shopping
+ My View: How Companies Fail With Social Media Metrics
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How-To Do Your New Products Have Real Competitive Advantages?
By Rick Steinbrenner
How can you make sure your new product programs have the right kinds of competitive advantage? You need to think big—and "outside the box." So follow these steps for a greater probability of success. Read More
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PRO PRO Seminar: The Convergence Imperative: How Social, Content, and PR Combine for Marketing Success
Jason Falls discusses the "Convergence Imperative"—how success in marketing requires the combination of "holy smokes" content, strong social media, and brilliant PR. You'll learn how to apply this effective combination in your own marketing efforts—online and offline. Read More
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Survey Says
The Most Effective Paid Digital Media Channel in 2Q14
By Ayaz Nanji
Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report from Neustar. Read More
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Quick Take
11 Facts About Moms' Back-to-School Shopping [Infographic]
By Verónica Maria Jarski
Want to learn about moms' back-to-school shopping and social media habits? Check out the following infographic. Read More
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My View How Companies Fail With Social Media Metrics
By Andrew Garberson
Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data. Read More
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Sep 3
 FREE Seminar—Crush the Global Market: Convince Your Boss It's Time to Translate!
Sep 9
 FREE Seminar— 7 Ways to Enhance Your Webinar Promotions
Sep 11
 PRO Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 18
 PRO Seminar—How to Turn Tradeshow Leads Into Tradeshow Sales
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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