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Tuesday, September 19, 2023

📋 Table of Contents

1. Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

2. Discovering the Brain Science That Drives B2B Buyer Behavior

3. Go From Overwhelmed to AI-nspired sponsored webinar

4. B2B Content Promotion in 2023: Channel and Format Trends

5. Ten Ways to Make Time for Training MarketingProfs report

6. Why Employees Are Staying at Their Jobs

7. So You Think You Can Wance? MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox
article
Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox
Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas. »
Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
sponsored
Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
Bookmark this, marketers: a searchable research database that has all the proof you need to boost the credibility of your content! You can quickly find stats by keyword, industry, or role. Start finding stats now! »
Discovering the Brain Science That Drives B2B Buyer Behavior
podcast
Discovering the Brain Science That Drives B2B Buyer Behavior
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a target audience might say no. Read more and listen in. »
Go From Overwhelmed to AI-nspired
sponsored webinar
Go From Overwhelmed to AI-nspired
AI tools are new. But their impact is meteoric. Whether you're part of an AI project today or you want to prepare for what's coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI. »
B2B Content Promotion in 2023: Channel and Format Trends
research
B2B Content Promotion in 2023: Channel and Format Trends
Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research. Check out the study findings. »
Ten Ways to Make Time for Training
MarketingProfs report
Ten Ways to Make Time for Training
Marketers invest in training to grow both personally and professionally. But it can be a challenge to commit to training, even when you know it's valuable. Discover ten ways to make time for training in 2023's edition of The State of B2B Marketing Training Report, available now. Get the free checklist. »
Why Employees Are Staying at Their Jobs
infographic
Why Employees Are Staying at Their Jobs
This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are. Check out the infographic. »
So You Think You Can Wance?
MarketingProfs Master Class for PRO members
"Wancing"—dancing while walking—is the hottest new trend to show the world you're happy. The second hottest trend? Being a well-respected thought leader, of course. If wancing isn't your thing, try Using Research for Content and Thought Leadership. The Master Class is available to PRO members now!
Get in front of the crowd
Profs Picks
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We all know that effective use of research data establishes credibility and trust in B2B marketing content. But if you use outdated, unreliable, or unattributed stats, your content loses credibility instead. Wouldn't it be nice to have a one-stop shop for all the up-to-date evidence you need? Well, here it is: Salesforce's Stat Library was created to be a bookmarkable resource for marketers looking for insights on the intersection of customers, business, and technology. Search for stats by keyword, role, industry, or source. No more frantic searching for last-minute references or scrolling through pages of irrelevant search results! Start searching now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!
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News You Can Use
Updates from around the industry
Contentwise and Ranker Partner to Deliver Personalized Content Recommendations MarTech Series
1WorldSync and Life Time Foundation Collaborate to Improve School Nutrition PR Newswire
Birdeye Unveils the Future of AI-Driven Customer Experience at Inaugural Conference MarTech Series
Pixis, a Leading Codeless AI Infrastructure Company for Marketing, Secures $85M in Series C1 Funding PR Newswire
India Index Raises $500K in Pre-Seed Round PR Newswire
GEP Partners With Mastercard to Better B2B Payments The Paypers
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