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Thursday, September 19, 2019

The Value in Going Viral (And 5 Steps to Improve Your Odds)
Content Marketing, Employee Advocacy, and the Future of B2B [Podcast]
Email Dream Team: How to Staff Up for Email Marketing Success [sponsored]
Imagine the Career Possibilities: Come to MarketingProfs B2B Forum
11 Things Managers Shouldn't Say to Their Team (And What to Say Instead)
 
The Value in Going Viral (And Five Steps to Improve Your Odds)
You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely on celebrities' taking notice.
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The Email Dream Team: How to Staff Up for Email Marketing Success
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If you've ever worked in email marketing, you know that one of the biggest challenges email teams face is not having enough people (or the right people) to execute a successful email marketing program. Here's what you need to know to fix that problem.
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Why You Need a Marketing Content Hub
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Today's customers expect memorable moments at every touchpoint, but 97% of marketers say producing enough content for today's myriad touchpoints is their biggest concern. So, what can you do? The foundation for successful marketing content is a "content hub." Find out why you need one to better engage your customers: Get the free e-book now.
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Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]
Content strategist Michael Brenner shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life. Read more and listen in.
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Imagine the Career Possibilities: Come to MarketingProfs B2B Forum
MarketingProfs event
Imagine what could happen if you actually got out of the office... To learn something new. To get creative ideas. To interact with other marketers. It could just change your career... and possibly your life. Join us this October for #mpb2b.
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11 Things Managers Shouldn't Say to Their Team (And What to Say Instead)
As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges: what you say can have potentially serious consequences.
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Profs Picks
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Are you facing a content crisis? Do you need a new way to optimize and scale up your content operations? Sitecore shares six success factors to successfully implement a "content hub" that can help you achieve better creative and marketing consistency. And for more on how to solve your content crisis and create enough of the right type of content to reach and engage customers, download this practical guide. It will help you deliver the level of content your audience demands.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
Upcoming Events
SEP
19
[Webinar] Agile Project Management for Marketers
sponsored by Workfront | 60 minutes
SEP
26
[Webinar] Marketing ASAP: Your Guide to Simple, Sustainable Marketing Success with Ann Handley
sponsored by GoToWebinar | 60 minutes
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Gaylord National Resort—register today!
NOV
15
[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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