MarketingProfs Today: 3 Facebook Ad Features | Segmentation | B2B Sales and Marketing

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In this issue

1.	How-To: Three New Facebook Ad Features to Boost Your ROI
2.	Article: Personalize Your Marketing With Deeper Customer Segmentation [Sponsored]
3.	PRO Take 10: 10 Tips for Creating Quality Video on Your Smartphone
4.	Survey Says: What B2B Sales Teams Need From Marketing to Win Deals
5.	Infographic: 10 Benefits of a Loyalty Rewards Program

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

Three New Facebook Ad Features to Boost Your ROI

By Richa Pathak

Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try. Read More

Personalize Your Marketing With Deeper Customer Segmentation

By Zaius [Sponsored Content]

Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, in the right channel. Read More

FOR PRO Members

Take 10: 10 Tips for Creating Quality Video on Your Smartphone

In just 10 minutes, you'll learn simple, straight-to-the-point tips for creating high-quality video using your smartphone—from shooting to sharing. You'll leave with actionable tactics you can put to use right away. Read More

Northwestern's Online MS in Information Design & Strategy
Prepare for a range of lead communication roles by learning how to blend digital skills like information architecture and experience design with branding and messaging needs and translate data into compelling visual forms and narratives.

Survey Says

What B2B Sales Teams Need From Marketing to Win Deals

By Ayaz Nanji

B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde. Read More

AT-A-GLANCE

10 Benefits of a Loyalty Rewards Program [Infographic]

By Laura Forer

Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips on how to make sure your loyalty program succeeds. Read More

event calendar

Sep 19	FREE Seminar—Brand Advertising: Your Bottom Line Superpower
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Sep 26	FREE Seminar—Maximizing Return on Your Event Investment
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

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