MarketingProfs Today: Improve Landing Pages | In-Demand Skills | Sales Team Evolution

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In this issue

1.	How-To: Three Contrarian Ways to Improve Your Landing Pages
2.	Survey Says: The Most In-Demand Marketing Skills
3.	PRO NEW Live Seminar: Three Strategies to Double Your Sales
4.	Infographic: How the Sales Team Has Evolved
5.	My View: The Dark Side of Marketing Content on Facebook

[eBook] The Content Creator’s Guide to Interactive Marketing. New to interactive marketing? This guide gives a comprehensive overview of what it is, what it looks like, and where it fits in your overall marketing strategy.

How-To

Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them

By Assaf Dudai

Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page. Read More

FOR PRO Members

NEW Live Seminar: Three Strategies to Double Your Sales

In this new seminar, we'll share case studies of companies that have doubled their business, and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. Read More

Become an Interactive Marketing Master. This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy.

Survey Says

The Most In-Demand Marketing Skills

By Ayaz Nanji

Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent research from Venngage. Read More

Quick Take

How the Sales Team Has Evolved [Infographic]

By Verónica Jarski

Today's sales team is a far cry from the disorganized, disconnected sales team of the past. Modern sales teams rely on teamwork; moreover, they have specialized roles and they are empowered by technology. Read More

My View

The Dark Side of Marketing Content on Facebook

By Motti Nisani

Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves. Read More

event calendar

Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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