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MarketingProfs
Sep 18, 2017 Vol. 16, No. 180
In this issue
1. How-To: How to Find Anyone's Business Email Address
2. #SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories
3.  PRO  New Live Seminar: Artificial Intelligence for Marketing: Getting Started
4. Survey Says: How Events Are Marketed to, and Found by, Attendees
5. Infographic: The Insider's Guide to Choosing an Explainer Video Production Company
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Advertisement  Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.
 
How-To
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How to Find Anyone's Business Email Address
By Tommy O'Shaughnessy
Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address? Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: Artificial Intelligence for Marketing: Getting Started
In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine-learning and understand how to deliver better data insights, customer experience, and more. Read More
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Advertisement  Northwestern's Online MS in Information Design & Strategy
Prepare for a range of lead communication roles by learning how to blend digital skills like information architecture and experience design with branding and messaging needs and translate data into compelling visual forms and narratives.
 
Survey Says
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How Events Are Marketed to, and Found by, Attendees
By Ayaz Nanji
Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events. Read More
Quick Take
#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week
By Christian Neri
Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more! Read More
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AT-A-GLANCE
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The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]
By Laura Forer
Finding the right partner to help you create an explainer video can make all the difference. Today's infographic breaks down what to look for in a production company, how you can expect to allocate resources, and which factors cause prices to vary. Read More

event calendar

Sep 19
FREE Seminar—Brand Advertising: Your Bottom Line Superpower
Sep 21
Teach Me How—Artificial Intelligence for Marketing: Getting Started PRO
Sep 26
FREE Seminar—Maximizing Return on Your Event Investment
Oct 3–6
B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12
Online Seminar—Create Your Content Architecture Blueprint PRO
Oct 12
Online Course—High-Performance Content Marketing | 12 online classes
Oct 13
Virtual Conference—Marketing Strategy | It's Big Picture Time

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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