MarketingProfs Today: App Engagement | Facebook's Dislike Button and New Ad-View Policy | Lead Gen

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In this issue

1.	How-To: Five Tips for Maintaining Branded Mobile App Engagement
2.	#SocialSkim: Facebook's 100% Ad-View Policy, Plus More in This Week's Roundup
3.	PRO Interactive Online Toolkit: Create High-Performance Landing Pages
4.	My View: Predicting Revenue (and Marketing's Value) Through Lead Generation
5.	Survey Says: Mobile Etiquette: When Is It OK to Use a Cellphone in Public?

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How-To

Five Tips for Maintaining Branded Mobile App Engagement

By Dennis Mink

The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a handful tips for helping to maintain engagement for your branded app. Read More

FOR PRO Members

Interactive Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

Online Master of Science in Information Design and Strategy from Northwestern University- learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.

Survey Says

Mobile Etiquette: When Is It OK to Use a Cellphone in Public?

By Ayaz Nanji

Most Americans say it is OK to use cellphones on public transportation and while walking on the street, but not at restaurants, in theaters, and during worship services, according to a recent report from the Pew Research Center. Read More

Quick Take

#SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus More Stories in This Week's Roundup

By Angela Natividad

Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and how Snapchat plans to make money on a platform quirk. Skim to stay on top! Read More

My View

Predicting Revenue (and Marketing's Value) Through Lead Generation

By Anuj Agrawal

Marketing needs to stop obsessively measuring cost per lead and should instead focus on quantifying revenue per lead. Read More

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