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In This Issue
+ How-To: The Power of the Hashtag in Promotions
+ Quick Take: Three Ways to Improve Your Facebook App Engagement
+ PRO Favorite Seminar: How to Create a Monster Fan Base
+ Podcast: Tasteful Branding: Supermarket Superstar Chris Cornyn
+ Survey Says: E-commerce Benchmarks: Email Conversion Rates Drop
+ My View: Rethink Sales and Marketing: You're Really Doing Commerce
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How-To The Power of the Hashtag in Promoting Music (and Just About Anything Else)
By Kyle Lacy
Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences. Read More
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Podcast Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series "Supermarket Superstars." Read More
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PRO PRO Favorite Seminar: How to Create a Monster Fan Base
No matter your opinion of Lady Gaga, you can't deny her success in attracting and keeping a large base of loyal fans, who have been playfully dubbed her "Little Monsters." This PRO seminar will share 7 of Gaga's lessons of success that can be applied to any brand. Read More
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Advertisement  Download this whitepaper to learn how to use effective marketing campaign dashboards to see in real-time which marketing campaigns yield the most favorable results and adjust accordingly. Get the whitepaper – 5 Best Practices for Creating Effective Campaign Dashboards.
Survey Says
E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13
By Ayaz Nanji
The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate. Read More
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Quick Take
Three Ways to Improve Your Facebook App Engagement
By Roger Katz
How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into these three main categories. Read More
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My View Rethink Sales and Marketing: You're Really Doing Commerce
By Michael Ni
Businesses need to stop viewing commerce and marketing as separate cycles and see them as one. Here are tips for rethinking your customers' online sales experience. Read More
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Sep 19
 PRO Seminar—Welcome to the Collaborative Economy with Jeremiah Owyang
Sep 24
 FREE Seminar— Key Ingredients to Creating an Effective Mobile Messaging Strategy
Sep 26
 PRO Seminar—Leveraging Data-Based Marketing to Find and Win the Invisible Sale
Oct 9-11
 B2B Forum 2013—Boston, MA Only a few seats left!
Oct 10
 MarketingProfs University—Social Media Marketing Use code MONTY13 to save $200
Nov 8
 Virtual Conference—Mobile Marketing Sign up for free!
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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