MarketingProfs Today: Spice Up Your Collateral | Better Branded Content | Customer Experience

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences
2.	Quick Take: How to Get Better Branded Content for Your Campaigns: Give Away More Control
3.	PRO Favorite Seminar: The Zappos Story: Create and Sustain a Culture of Service
4.	Survey Says: How Common Is Coworker Sabotage?
5.	My View: Why Brands Should Sweat the 'Small Stuff' of Customer Experience

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences

By Lilya Smirnova

You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention? Read More

FOR PRO Members

PRO Favorite Seminar: The Zappos Story: Create and Sustain a Culture of Service

Zappos Insights speaker and culture evangelist Jon Wolske will share the value system and legendary approach to customer service that Zappos is known for. He'll show you how that culture of service can be applied in any industry or company—including yours! Read More

Online Master of Science in Information Design and Strategy from Northwestern University- learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.

Survey Says

How Common Is Coworker Sabotage?

By Ayaz Nanji

Nearly one-third (31%) of advertising and marketing executives say a colleague has tried to make them look bad on the job, according to a recent report from The Creative Group. Read More

Quick Take

How to Get Better Branded Content for Your Campaigns: Give Away More Creative Control

By Matthew Myers

Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here are four tips to make sure your project goes smoothly. Read More

My View

Why Brands Should Sweat the 'Small Stuff' of Customer Experience

By Paige O'Neill

The "small stuff" that brands overlook in customer experience is usually the "big stuff" in their customers' eyes—and can boost or destroy the relationship. Read More

event calendar

Sep 22	FREE Seminar—Personalized Experiences With a 360° View of the Customer
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Sep 29	FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625