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In This Issue
+ How-To: Go From Good to Great by Listening to Your Customers
+ PRO Seminar: Landing Page Tips to Lift Your Conversion Rate
+ Survey Says: Top 50 Websites: Google No. 1, Instagram Makes Debut
+ Quick Take: Don't Let Negative Word-of-Mouth Hamper Positive SEO
+ My View: Hey, Doubters: This Video Shows Pinterest Does Boost Business
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How-To Go From Good to Great by Listening to Your Customers
By Bolivar J. Bueno
Why do customers flock to one brand rather than another, even when the offerings aren't so different? The truly great brands listen to customers. But effective listening is not intuitive. Here's how you can get good at it. Read More
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PRO PRO Seminar: Landing Page Tips to Lift Your Conversion Rate
You'll learn how to get the most out of your landing page design, copy, and layout, and you'll find out how SAP, American Express, Babyage.com, and Google have gained more value-driven conversions by successfully optimizing their landing pages. Read More
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Survey Says
Top 50 Websites: Google No. 1, Instagram Makes Debut
Google Sites was the top-ranked Web property in August 2012, attracting some 187 million unique visitors, followed by Microsoft Sites with 170 million and Yahoo Sites with 164 million, and making its debut to the Top 50 was Instagram, at No. 48, with 26.0 million unique visitors. Read More
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Quick Take
Don't Let Negative Word-of-Mouth Hamper Positive SEO
Word-of-mouth isn't what it once was. Nowadays, a simple Google search displays unhappy vitriol to anyone researching your company, product, or service. Here are five tips to help you reduce the number of negative reviews you get and lessen their impact on your online reputation. Read More
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My View Hey, Doubters: This Video Shows Pinterest Really Does Boost Business
By Verónica Maria Jarski
You didn't jump on the Pinterest bandwagon. No, you want info that proves the online pinboard really does boost business. Good news: We're sharing an engaging video that explains why Pinterest matters and why you need to start pinning immediately. Read More
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Sep 18
FREE Seminar—Key Tactics for Driving Qualified Leads from Social Content
Sep 20
PRO Seminar—Landing Page Tips to Lift Your Conversion Rate
Sep 25
FREE Seminar—Data Wrangling: The Modern Marketer's Chore
Sep 27
PRO Seminar—Using Crowdsourcing to Develop and Enhance Your Content
Oct 4-5
B2B Forum 2012—Boston, MA
Oct 11
MarketingProfs University—Social Media Marketing: The Full Monty save $200 with code BAREITALL
Nov 1
MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR
Nov 9
Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
 
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