MarketingProfs Today

Thursday, September 16, 2021

📋 Table of Contents

1. The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

2. The Power and Value of Brand: Maggie Gross on Marketing Smarts

3. From Fragile to Agile: Content at Your Fingertips sponsored webinar

4. The State of Video Marketing in 2021

5. Get Up to Speed on Strategy, Demand Gen, and Storytelling MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
article
The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how. »
The Power and Value of Brand: Maggie Gross on Marketing Smarts
podcast
The Power and Value of Brand: Maggie Gross on Marketing Smarts
Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand. Read more and listen in on this fascinating conversation. »
sponsored webinar
From Fragile to Agile: Content at Your Fingertips
Could your marketing team launch a campaign at a moment's notice? The ability to react quickly—and with the right content—is critical, whether it's in reference to the cancellation of an event, a cyberattack, or another unexpected issue. It's time to make sure you're prepared. »
The State of Video Marketing in 2021
infographic
The State of Video Marketing in 2021
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram. Check out the infographic. »
Get Up to Speed on Strategy, Demand Gen, and Storytelling
MarketingProfs B2B Forum
Add one of our intensive half-day workshops (or all three!) to your B2B Forum conference ticket to sharpen your strategy, demand gen, and storytelling skills.
Learn more
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer may be almost over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Tazapay Partners With B2B Marketplaces to Further Enable International Trade with Escrow Payments Yahoo Finance
The Logic Chooses MEI Global LLC to Expand B2B and International Licensing Partnerships MarTech Series
Chargezoom Closes $2M Seed Funding Round PR Newswire
Sky Systemz Launches Sky Paymentz With Instant Onboarding Yahoo Finance
Private AI Secures $3.15M Seed Round to Streamline Privacy Compliance for Enterprises Yahoo Finance
B2B Site Hello Raye Unveils 3D Rendering SaaS Tool for Furniture Buyers, Manufacturers PYMNTS
LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options Social Media Today
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