MarketingProfs: How to find and sell to previous buyers | Combine inbound, outbound | Facebook ad benchmarks | Kick-start ABM

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Sitecore, the digital experience platform leader.

Wednesday, September 16, 2020

	Buyers Leave Your Clients. Find Them and Sell to Them Again.
	Four Successful Ways to Combine Inbound and Outbound Marketing
	5 Easy Steps to Kick-Start Your ABM Launch MarketingProfs event
	Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends [Study]
	Be Ready for Whatever Comes Next in Marketing MarketingProfs PRO event

Buyers Leave Your Clients. Find Them and Sell to Them Again.

We all want warm leads—those who already know us and our company—because they always out-convert cold leads. So how do you find more of those already-warm leads? Find the buyers who've moved on from current clients.

Make Digital Your Difference: Master the Content Lifecycle

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Creating personalized digital experiences that drive customer connections is challenging, but it's key to powering your business. These latest resources from Sitecore can help you create those experiences by taking control of your content lifecycle. Get started here.

Four Successful Ways to Combine Inbound and Outbound Marketing

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as competitors even though, like salt and pepper, they're actually complementary.

5 Easy Steps to Kick-Start Your ABM Launch

MarketingProfs event

Especially when budgets are tight, account-based marketing can help you boost revenue. With ABM, you'll identify which companies should be your target accounts, move them through the funnel, and then retain them for the long term. The easy part? You can get started with ABM right now.

Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends [Study]

The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research. Check out more findings from this study.

Be Ready for Whatever Comes Next in Marketing

MarketingProfs PRO event

If you're looking to build confidence, sharpen your skills, and future-proof your marketing, don't miss B2B Forum online this November. Your ticket gets you access to 6 keynotes and 40+ sessions covering the most important topics to B2B marketers today. Register today.

Profs Picks

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If you want to differentiate your brand, you need to deliver memorable, personalized digital experiences. And that requires content—produced both quickly and at scale. Easier said than done. But you can overcome that content crisis, take control of the full content lifecycle, and start making digital your difference. Check out this e-brief and new resources from Sitecore, including a handy pocket guide outlining 5 steps toward a better content lifecycle and an instructive infographic brimming with stats and tips on using digital content to drive better digital experiences. Discover more.

Upcoming Events

SEP

[Webinar] Five Easy Steps to Kick-Start Your ABM Launch
sponsored by Vidyard | 45 minutes

SEP

[PRO Webinar] Sales Cycle Stages: Creating the Perfect Pipeline
B2B Backstage with Kenda Macdonald | 60 minutes

SEP

[Webinar] Marketing-Led Customer Experience: The Future of B2B
sponsored by DemandLab | 45 minutes

OCT

[Webinar] How to Deliver Awesome, Engaging Webinars in a Work From Home World
sponsored by ON24 | 60 minutes

OCT

[PRO Master Class] The Art of Being Found: SEO for (Non-Techie) Marketers
Live Kickoff | 60 minutes

OCT

[Friday Forum] Sales and Marketing Alignment
sponsored by LeanData | 3 live sessions

NOV

4–5

[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions

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—Vahe Habeshian, Director of Publications

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