MarketingProfs Today: 16 september

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In this issue

1.	How-To: How to Calculate Your Company's Investment in Blogging
2.	Podcast: GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts
3.	PRO How-To Guide Favorite: Video Marketing: How to Roll Video Into Your Media Mix
4.	Survey Says: The Staggering Scale of What Happens Online in a Minute [Infographic]
5.	My View: What 'Game of Thrones' Author George R.R. Martin Can Teach You About Marketing
6.	Quick Take: Jared and Subway: Why Brands Should Use Micro-Influencers to Build Credibility

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

How to Calculate Your Company's Investment in Blogging

By Tom Fanelli

How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? How can you take steps to make it cost-effective? Read More

Podcast

GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The story of how a struggling actor turned his experience into GigSalad, a company that enables event planners and others to browse, contact, and hire the entertainers and other services they need for events. Read More

FOR PRO Members

PRO Favorite How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

Online Master of Science in Information Design and Strategy from Northwestern University- learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.

Survey Says

The Staggering Scale of What Happens Online in a Minute [Infographic]

By Ayaz Nanji

How big is the Internet? How many online actions are taking place? How much digital content is being consumed? Read More

Quick Take

Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build Credibility

By Inga Johnson

Jared Fogle was synonymous with Subway, including when he became embroiled in scandal. Brands suffer from such celebrity enmeshment. They should use non-celebrity "micro-influencers" instead. Read More

My View

What 'Game of Thrones' Author George R.R. Martin Can Teach You About Marketing

By Corey Pemberton

Take a look at "Game of Thrones" author George R.R. Martin's career, and you'll find lessons that go beyond mere entertainment and apply as practical marketing advice. Read More

event calendar

Sep 22	FREE Seminar—Personalized Experiences With a 360° View of the Customer
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Sep 29	FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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