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In This Issue
+ How-To: Why and When to Re-Evaluate Your B2B Brand Strategy
+ Survey Says: B2B Email Newsletter Advertising: Benchmarks and Trends
+ PRO Take 10: How to Make a Physical Connection in a Digital World
+ Infographic: The Driving Forces Behind 10 Years of Storytelling
+ My View: Use In-Person Events to Foster Customer Relationships
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How-To Why and When to Re-Evaluate Your B2B Brand Strategy
By Bob Domenz
Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, brand strategy needs to be refined, rejuvenated, or entirely reset. In any event, standing still is not an option. Read More
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PRO Take 10: Get Personal: How to Make a Physical Connection in a Digital World
In just 10 minutes, you'll learn how to reach through the screen and touch your digital audience. These tactical tips will teach you how to create a long-lasting impression that truly counts and makes a positive impact on your business. Read More
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Advertisement  Convert more visitors into customers with our free guide. Get your copy of The Experience Optimization Playbook.
Survey Says
B2B Email Newsletter Advertising: Benchmarks and Trends
By Ayaz Nanji
Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar. Read More
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Quick Take
The Driving Forces Behind 10 Years of Storytelling [Infographic]
By Peter Baron
Let's take a road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told. Read More
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My View Why You Should Use In-Person Events to Foster Customer Relationships
By Tim Raybould
Marketing is about building relationships, and one of the best ways to do that is to meet with customers in person. Read More
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Sep 18
 PRO Seminar—How to Turn Trade Show Leads Into Trade Show Sales
Sep 23
 FREE Seminar— Leveraging Social for Smarter Cross-Channel Marketing
Sep 25
 PRO Seminar—Relevance is the Key to a Competitive Content Strategy
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
 
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