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In This Issue
+ How-To: Manage Your Digital Content Assets and Increase Their Value
+ Survey Says: How Gmail's New Tabs Feature Is Affecting Consumer Behavior
+ PRO: Welcome to the Collaborative Economy, With Jeremiah Owyang
+ Infographic: The Epic Face-Off in Copywriting: Hype vs. No-Hype
+ My View: Nine Pinterest Boards to Inspire Your Company's Pinning
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How-To How to Manage Your Digital Content Assets and Increase Their Value
By Jane Zupan
Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the maximum marketing impact. Read More
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PRO PRO Seminar: Welcome to the Collaborative Economy, With Jeremiah Owyang
Your customers, rather than buying your products/services, are sharing them using social media tools—and that's a disruption to your brand and your sales process. Here are three ways corporations must shift their business (and marketing) to adapt to today's collaborative economy. Read More
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Advertisement  Download this whitepaper to learn how to use effective marketing campaign dashboards to see in real-time which marketing campaigns yield the most favorable results and adjust accordingly. Get the whitepaper – 5 Best Practices for Creating Effective Campaign Dashboards.
Survey Says
How Gmail's New Tabs Feature Is Affecting Consumer Behavior
By Ayaz Nanji
Nearly a quarter (23%) of consumers say they spend less time viewing promotional messages since the rollout of Gmail's new Tabs feature, which automatically filters inbox messages for US users. Read More
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Quick Take
The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]
By Marcia Yudkin
This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience? Read More
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My View Nine Pinterest Boards to Inspire Your Company's Pinning
By Nabiha Zeeshan
We recently compiled a list of Pinterest boards that stand out from other brands' boards and inspire us. Here's a look at the top nine. Read More
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Sep 17
FREE Seminar— Improve Your Content Strategy with Persona Triggers
Sep 19
PRO Seminar—Welcome to the Collaborative Economy with Jeremiah Owyang
Sep 24
FREE Seminar— Key Ingredients to Creating an Effective Mobile Messaging Strategy
Sep 26
PRO Seminar—Leveraging Data-Based Marketing to Find and Win the Invisible Sale
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $400 through Sept 15
Oct 10
MarketingProfs University—Social Media Marketing Use code MONTY13 to save $200
Nov 8
Virtual Conference—Mobile Marketing Sign up for free!
Dec 5
MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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