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Together with online visibility management platform
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Thursday, September 15, 2022
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| sponsored |
| Create Effective Content Hubs With Topic Research |
| Looking to improve your topic cluster strategy? Semrush's Topic Research tool is for you. Enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. Try it out now! » |
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| MarketingProfs Friday Forum |
| How Do You Measure Up? |
| Getting a handle on analytics can feel complicated and frustrating—we know! But the ability to measure the impact of marketing efforts is a vital skill in the smart marketer's arsenal. Don't miss THREE presentations on the power of metrics: avoiding measurement failures, total event ROI, and attribution done right. » |
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What Can Be Measured Can Be Improved
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MarketingProfs Friday Forum
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| It's one thing to have an eye on your marketing metrics. It's another thing to know what you're looking at... and how to improve it. Join us tomorrow for the Metrics and Measurement Friday Forum! Katie Robert, a co-founder and the CEO of Trust Insights, will help you avoid strategic failures in your measurement strategy. She'll be joined by Patrick Smith and Myllisa Patterson from Cvent, plus Moni Oloyede from Fidelis Cybersecurity, who will help you dice your numbers to show the ROI of your events and marketing. FREE and open to all, Friday, Sept 16 at 11:30am ET. |
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| Profs Picks |
| sponsored |
| Online competition is intense. Popular topics are often crowded with brands that have invested in content strategy for years. To gain visibility, your content has to be well-organized, well-structured, and designed to cover the topic in depth. A content hub strategy is the key to success in such an environment. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush's Topic Research tool is an ideal place to start creating effective content hubs. By simply typing in a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters. Check it out now! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. |
| You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| News You Can Use |
| Updates from around the industry |
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