MarketingProfs Today

Wednesday, September 15, 2021

📋 Table of Contents

1. How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions

2. Reimagining B2B Customer Experience: A Post-Pandemic Path Forward

3. From Fragile to Agile: Content at Your Fingertips sponsored webinar

4. The 5 Most Important Skills for the Future of Marketing

5. Get the Team Together MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions
article
How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions
Toward the end of a B2B buying cycle, marketers may think their job is over. But they can still help close the deal by using account-based marketing tactics to continuously support Sales and further influence decision-makers. »
Reimagining B2B Customer Experience: A Post-Pandemic Path Forward
article
Reimagining B2B Customer Experience: A Post-Pandemic Path Forward
As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience. »
sponsored webinar
From Fragile to Agile: Content at Your Fingertips
Could your marketing team launch a campaign at a moment's notice? The ability to react quickly—and with the right content—is critical, whether it's in reference to the cancellation of an event, a cyberattack, or another unexpected issue. It's time to make sure you're prepared. »
The 5 Most Important Skills for the Future of Marketing
research
The 5 Most Important Skills for the Future of Marketing
Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research. Check out the study findings. »
Get the Team Together
MarketingProfs B2B Forum
Could your team use a little spark? Bring your team members (virtually) to the Fall B2B Forum online, where they'll get two days of learning, inspiration, and fun! It will show them that you value you their growth—and will help them get results.
Learn more
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer may be almost over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Melio Raises $250M to Fuel Expansion of Its B2B Payments Platform and Forge New Partnerships The Street
Compliance Automation Startup Strike Graph Raises $8M Series A Funding Business Wire
IDG Communications Acquires Marketing and Data Intelligence Company KickFire MarTech Series
FansUnite Signs Multiple Data Provider Partnerships for Chameleon B2B Platform Yahoo Finance
Crownpeak Launches Experience Optimization Engine Powered by Dynamic Yield PR Newswire
Digital Checkout Platform Sprinque Lands $2M From Investors PYMNTS
OpenWeb Expands Leadership Team With New Chief Product Officer and Chief Technology Officer PR Newswire
Upcoming Events
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[Webinar] Relax, Release, Realign: The Art of Mindful Living Redux
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[Webinar] From Fragile to Agile: Content at Your Fingertips
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[Webinar] How to Build Thought Leadership
45 minutes | featuring Ashley Faus
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[Webinar] How to Navigate the New Era of Field Marketing
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[Webinar] How to Deliver Awesome, Engaging Webinars in a WFH World
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