MarketingProfs: Effective company-culture videos | B2B 'purpose gap' | Kick-start ABM | Qualify B2B leads

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Sitecore, the digital experience platform leader.

Tuesday, September 15, 2020

	5 Tips for Making Company-Culture Videos That Captivate Customers' Hearts
	The 'Purpose Gap' Facing Many B2B Brands [Study]
	5 Easy Steps to Kick-Start Your ABM Launch MarketingProfs event
	Be Ready for Whatever Comes Next in Marketing MarketingProfs PRO event
	A Guide to Effectively Qualifying B2B Leads [Infographic]

5 Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts

In a fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Especially in B2B. Here's how you can solve that problem.

Make Digital Your Difference: Master the Content Lifecycle

sponsored

Creating personalized digital experiences that drive customer connections is challenging, but it's key to powering your business. These latest resources from Sitecore can help you create those experiences by taking control of your content lifecycle. Get started here.

The 'Purpose Gap' Facing Many B2B Brands [Study]

Most B2B professionals say it is important for their company to have a clear purpose, yet few have embedded a purpose in their business, according to research. Check out more findings from this study.

5 Easy Steps to Kick-Start Your ABM Launch

MarketingProfs event

Especially when budgets are tight, account-based marketing can help you boost revenue. With ABM, you'll identify which companies should be your target accounts, move them through the funnel, and then retain them for the long term. The easy part? You can get started with ABM right now.

Be Ready for Whatever Comes Next in Marketing

MarketingProfs PRO event

If you're looking to build confidence, sharpen your skills, and future-proof your marketing, don't miss B2B Forum online this November. Your ticket gets you access to 6 keynotes and 40+ sessions covering the most important topics to B2B marketers today. Register today.

A Guide to Effectively Qualifying B2B Leads [Infographic]

Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely to convert—can deliver a big payoff for B2B firms. Check out the infographic.

Profs Picks

sponsored

If you want to differentiate your brand, you need to deliver memorable, personalized digital experiences. And that requires content—produced both quickly and at scale. Easier said than done. But you can overcome that content crisis, take control of the full content lifecycle, and start making digital your difference. Check out this e-brief and new resources from Sitecore, including a handy pocket guide outlining 5 steps toward a better content lifecycle and an instructive infographic brimming with stats and tips on using digital content to drive better digital experiences. Discover more.

So glad you could join us today!

—Vahe Habeshian, Director of Publications

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.