MarketingProfs Today: 3 Benefits of Being an Admired Brand | Marketing Proficiency

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In this issue

1.	How-To: Three Powerful Bottom-Line Benefits of Being an Admired Brand
2.	My View: Marketing Proficiency: A Golf Metaphor
3.	PRO On-Demand Seminar: Establish Your Message Architecture
4.	Survey Says: What Do Journalists Like to See in PR Email Subject Lines?

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Brand Admiration: Three Powerful Bottom-Line Benefits of Being Admired

By Josh Zywien

Just how valuable is brand admiration, and what impact does it have on your brand's bottom line? Read More

FOR PRO Members

On-Demand Seminar: Establish Your Message Architecture

Learn to prioritize communication goals—whether you manage Web, social media, or print collateral. Discover how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave this PRO seminar/class with the savvy to bring brand-driven content strategy techniques and thinking into your own work. Read More

Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.

Survey Says

What Do Journalists Like to See in PR Email Subject Lines?

By Ayaz Nanji

Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl. Read More

My View

Marketing Proficiency: A Golf Metaphor

By Laura Patterson

A successful golfer in a recent interview stressed the importance of being proficient with every club in his bag. Marketers, too, need to have proficiency with every "club" in their bag of marketing tactics. Read More

event calendar

Sep 13	FREE Seminar—SEO for Growth
Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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