MarketingProfs Today

Thursday, September 14, 2023

📋 Table of Contents

1. The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

2. Elevate Your B2B Demand Generation Strategy MarketingProfs Friday Forum

3. Discovering the Brain Science That Drives B2B Buyer Behavior

4. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

5. The State of Digital Marketing for the Manufacturing Industry

6. Does Marketing Leadership Value Team Training? MarketingProfs Report

7. Keep 'Em on Your Site MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

The AI Conundrum: Should B2B Communicators Embrace ChatGPT?
article
The AI Conundrum: Should B2B Communicators Embrace ChatGPT?
How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake. »
Elevate Your B2B Demand Generation Strategy
MarketingProfs Friday Forum
Elevate Your B2B Demand Generation Strategy
Demand generation is essential to B2B marketing. It builds brand awareness, feeds the pipeline, and opens the door to conversations with your sales team. Don't miss these three expert-led sessions where you'll get the best demand gen strategies, tactics, and tips you need to know now. »
Discovering the Brain Science That Drives B2B Buyer Behavior
podcast
Discovering the Brain Science That Drives B2B Buyer Behavior
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a target audience might say no. Read more and listen in. »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

The State of Digital Marketing for the Manufacturing Industry
infographic
The State of Digital Marketing for the Manufacturing Industry
How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research to survey more than 200 manufacturing marketers. Check out the infographic. »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
Keep 'Em on Your Site
MarketingProfs Master Class for PRO Members
The more time your audience spends on your site, the more trust you earn. So don't let 'em leave! Find and fix your leaks with Christopher S. Penn's Master Class, Google Analytics 4 for Marketers. Chris walks you through GA4's tools with a focus on what marketers like you need to know. All 13 short video lessons are available to PRO members now.
Find and fix your leaks
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!
Did You Miss Us?
Recent MarketingProfs content
Direct Mail Marketing's Top Advantages and Challenges »
Build B2B Marketing Trust With Evidence-Based Content | Marketing Smarts Live Show »
How Marketers Can Use Identity Graphs to Understand Their Customers Better »
Empowering Sales Success—The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast] »
It's Time to Start Thinking of B2B Marketing as an Investment »
Organic Search vs. Paid Search: What's the Difference? [Infographic] »
News You Can Use
Updates from around the industry
ON24 Celebrates 2023 Winners of the Digital Engagement Excellence Awards Business Wire
Revenue Grid Introduces AI Capabilities for Authentic Sales Process Automation in B2B Deals PR Newswire
Demoleap Launches AI-Powered Discovery Call Solution to Fix Leaky Sales Pipelines Digital Journal
LeanDNA Announces Key Additions to Executive Leadership Team to Drive Go-To-Market Strategy and Accelerate Growth PR Newswire
TradeCentric Announces Support for Salesforce's New Lightning Web Runtime Framework CMSWire
Direct Marketing Association of Northern California Announces First Certificate in Sustainable Marketing in the US PR Newswire
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