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Together with online visibility management platform
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Wednesday, September 14, 2022
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| sponsored |
| Create Effective Content Hubs With Topic Research |
| Looking to improve your topic cluster strategy? Semrush's Topic Research tool is for you. Enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. Try it out now! » |
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| MarketingProfs Friday Forum |
| How Do You Measure Up? |
| Getting a handle on analytics can feel complicated and frustrating—we know! But the ability to measure the impact of marketing efforts is a vital skill in the smart marketer's arsenal. Don't miss THREE presentations on the power of metrics: avoiding measurement failures, total event ROI, and attribution done right. » |
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Imagine Soaking in a Heated Pool, Overlooking the Boston Harbor...
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MarketingProfs B2B Forum
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| Or grab your ticket to B2B Forum and make it a reality! The conference will energize you and give you the skills to be the best marketer you can be. Then you can let it all sink in at our host hotel, the super swanky Omni Boston at the Seaport (our event room rate is one of the best in the neighborhood!) You can even stay an extra night or two and enjoy all the amazing things Boston has to offer. |
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| Profs Picks |
| sponsored |
| Online competition is intense. Popular topics are often crowded with brands that have invested in content strategy for years. To gain visibility, your content has to be well-organized, well-structured, and designed to cover the topic in depth. A content hub strategy is the key to success in such an environment. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush's Topic Research tool is an ideal place to start creating effective content hubs. By simply typing in a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters. Check it out now! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. |
| You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| News You Can Use |
| Updates from around the industry |
| Demandbase Partners With Snowflake to Deliver Access to Account Intelligence PR Newswire |
| Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey PRWeb |
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| JOOR Announces Revolutionary Global B2B Payments Solution to Reduce Cost and Accelerate Cash Flow Yahoo Finance |
| Fusion92 Acquires Conversion Fanatics to Bolster Its Integrated Offerings PR Newswire |
| Ovenue and Amberoon Form Strategic Partnership to Build Artificial Intelligence and Blockchain-Based Technologies Yahoo Finance |
| Integrate Appoints John Gurski as New President and Chief Revenue Officer MarTech Series |
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