MarketingProfs Today: Disruptive Marketing | Stonewall Kitchen's Success Story | Automation Fails

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In this issue

1.	How-To: Disruptive Marketing Lessons From the Trojan Horse
2.	Podcast: The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker
3.	PRO How-To Guide: Four Requisites for Agile Marketing Success
4.	My View: Three Marketing Automation Fails You're Committing Today
5.	Survey Says: Travel Industry Digital Marketing Trends and Benchmarks

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Disruptive Marketing Lessons From the Trojan Horse

By Barry Strauss

The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business and marketing lessons to be learned from it. Read More

Podcast

The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Here's the story of how two entrepreneurs grew their homemade jam and jelly business into an international success via content marketing, social media, and brand engagement. Read More

FOR PRO Members

How-To Guide: Four Requisites for Agile Marketing Success

In this 36-page guide, you'll learn the four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion. Read More

Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.

Survey Says

Travel Industry Digital Marketing Trends and Benchmarks

By Ayaz Nanji

Travel industry marketers say search, email, and social media are the top digital drivers of customer acquisition, according to recent research from Performance Horizon. Read More

My View

Three Marketing Automation Fails You're Committing Today

By Justin Gray

Newbie and seasoned marketers alike often make these three errors in using marketing automation. Are you making the same mistakes? Read More

event calendar

Sep 13	FREE Seminar—SEO for Growth
Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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