MarketingProfs Today

Wednesday, September 13, 2023

📋 Table of Contents

1. The PPC Power Players: Ad Platforms Making a Big Impact in 2023

2. Elevate Your B2B Demand Generation Strategy MarketingProfs Friday Forum

3. World-Class Case Studies; Building Trust on the Internet

4. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

5. The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend

6. Does Marketing Leadership Value Team Training? MarketingProfs Report

7. SEO Wins Lead Gen MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

The PPC Power Players: Ad Platforms Making a Big Impact in 2023
article
The PPC Power Players: Ad Platforms Making a Big Impact in 2023
Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business. »
Elevate Your B2B Demand Generation Strategy
MarketingProfs Friday Forum
Elevate Your B2B Demand Generation Strategy
Demand generation is essential to B2B marketing. It builds brand awareness, feeds the pipeline, and opens the door to conversations with your sales team. Don't miss these three expert-led sessions where you'll get the best demand gen strategies, tactics, and tips you need to know now. »
World-Class Case Studies; Building Trust on the Internet
video
World-Class Case Studies; Building Trust on the Internet
Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his unfiltered opinions and insights on building trust online, especially in B2B marketing. Tune in! »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend
research
The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend
WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024. Check out the study findings. »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
SEO Wins Lead Gen
MarketingProfs Master Class for PRO Members
SEO ranked best for B2B lead gen in 2022 (Source: Sagefrog). Do your SEO results agree? If you're in need of an SEO tune-up, start with our in-depth Master Class: The Art of Being Found: SEO for (Non-Techie) Marketers. Hosted by Andy Crestodina (Orbit Media). Streaming now!
Tune up your SEO
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!
Did You Miss Us?
Recent MarketingProfs content
Empowering Sales Success—The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast] »
It's Time to Start Thinking of B2B Marketing as an Investment »
Organic Search vs. Paid Search: What's the Difference? [Infographic] »
Stop the Churn: Why Less Is More in B2B Content Marketing »
Flexibility That's Focused to Attain B2B Marketing Nirvana | Marketing Smarts Live Show »
Why Some Companies Are Not Increasing Spend on Generative AI »
News You Can Use
Updates from around the industry
DanAds and Operative Streamline Self-Serve Sales Workflow for Publishers in the Cloud Benzinga
Virtusa Acquires Factor Creative, Amplifying Creative and Martech Offerings for Enterprises Yahoo Finance
Bluegrass Supply Chain and ReverseLogix Partner to Enhance Efficiency and Sustainability Martech Cube
Datonics Appoints Rob Finora to Chief Revenue Officer Role MarTech Series
Indian SaaS Fintech Perfios Raises $229M Finextra
Upcoming Events
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Email Marketing Myths Debunked
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How B2B Brands Grow: The Science of Marketing Effectiveness
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