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Together with online visibility management platform
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Tuesday, September 13, 2022
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| sponsored |
| Create Effective Content Hubs With Topic Research |
| Looking to improve your topic cluster strategy? Semrush's Topic Research tool is for you. Enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. Try it out now! » |
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| MarketingProfs Friday Forum |
| How Do You Measure Up? |
| Getting a handle on analytics can feel complicated and frustrating—we know! But the ability to measure the impact of marketing efforts is a vital skill in the smart marketer's arsenal. Don't miss THREE presentations on the power of metrics: avoiding measurement failures, total event ROI, and attribution done right. » |
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A Two-Hour Webinar... and They Walked Away?
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sponsored webinar
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| Webinars and virtual meetings are a driving force in B2B today. But a lackluster digital experience can scare away even the best prospect. So we've teamed up with ON24 to bring you How to Optimize Digital Experiences for Better Sales Conversion. Join us for this FREE training on Thursday, Sept 15 at 2pm ET. You'll discover how to make your digital experiences more engaging and more profitable. |
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| Profs Picks |
| sponsored |
| Online competition is intense. Popular topics are often crowded with brands that have invested in content strategy for years. To gain visibility, your content has to be well-organized, well-structured, and designed to cover the topic in depth. A content hub strategy is the key to success in such an environment. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush's Topic Research tool is an ideal place to start creating effective content hubs. By simply typing in a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters. Check it out now! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. |
| You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| News You Can Use |
| Updates from around the industry |
| HubSpot Addresses the Crisis of Disconnection With Platform-Wide Enhancements Announced at INBOUND 2022 MarTech Series |
| Logica Research Adds New Senior Research Manager to Team EIN News |
| Metadata Acquires Reactful to Help B2B Marketers Convert Existing Site Traffic to Revenue MarTech Series |
| Beaconstac Celebrates 20,000 Customer Milestone PR Newswire |
| RevSure.AI Launches Sales Pipeline Readiness Solution to Help B2Bs Achieve Predictable Revenue Growth Amidst Economic Downturn Yahoo Finance |
| B2B Platform Xpeer Introduces AI-Powered Tools PYMNTS |
| Folloze Appoints Chief Marketing Officer to Help Lead the B2B Buyer Experience Transformation MarTech Series |
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