MarketingProfs Today: Research Best-Practices | 60+ Boutique Names, 1 Brand | Local Search

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In this issue

1.	How-To: How to Improve Your Research ROI: Six Best-Practices
2.	Podcast: 60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton Hotels
3.	PRO How-To Guide: Inbound Marketing: The Art of Attraction
4.	Survey Says: When & Where Consumers Use Search Engines to Find Local Businesses
5.	Infographic: How to Streamline Your Creative Operations

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

How to Improve Your Research ROI: Six Best-Practices

By Laura Patterson

Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes. Read More

Podcast

60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The chief commercial officer for Kimpton Hotels & Restaurants shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties throughout the world. Read More

FOR PRO Members

How-To Guide: Inbound Marketing: The Art of Attraction

In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More

Northwestern's Online MS in Information Design & Strategy
Prepare for a range of lead communication roles by learning how to blend digital skills like information architecture and experience design with branding and messaging needs and translate data into compelling visual forms and narratives.

Survey Says

When and Where Consumers Use Search Engines to Find Local Businesses

By Ayaz Nanji

Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers. Read More

AT-A-GLANCE

How to Streamline Your Creative Operations [Infographic]

By Laura Forer

Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you that you're not alone and offers guidance for how to set up a creative team for success. Read More

event calendar

Sep 12	FREE Seminar—The Future of Content Experience
Sep 13	FREE Seminar—Use Your B2B Webinar as an Engagement Hub
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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