MarketingProfs Today: Slow Marketing, Fast Results | Marketing to Millennials | Social Metrics

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In this issue

1.	How-To: Slow Marketing: How to Deliver Faster Results by Slowing Down
2.	Survey Says: Marketing to Millennials: Social Media, Privacy, and Email Trends
3.	PRO NEW Take 10: Seven Steps to a Successful Re-Engagement Campaign
4.	My View: What Marketers Need to Know When Choosing Metrics for Social Media Campaigns
5.	Infographic: The State of Social Media Marketing

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)

By Ann Handley

In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster. Read More

FOR PRO Members

NEW Take 10: Seven Steps to a Successful Re-Engagement Campaign

You'll learn about a seven-step process detailing how to set up and launch your subscriber re-engagement campaign from scratch. You'll also learn about different types of winback emails, the order in which to send them, and what to do with inactive subscribers. Read More

Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.

Survey Says

Marketing to Millennials: Social Media, Privacy, and Email Trends

By Ayaz Nanji

Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according to recent research from Fluent. Read More

Quick Take

The State of Social Media Marketing [Infographic]

By Verónica Jarski

What's the state of social media around the world? Check out these stats regarding global users, preferred platforms, and much more! Read More

My View

What Marketers Need to Know When Choosing Metrics for Social Media Campaigns

By Zuzanna Pasierbinska-Wilson

Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier. Read More

event calendar

Sep 13	FREE Seminar—SEO for Growth
Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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