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| By Christian Briggs |
| Companies are integrating popular social networks right into their websites and communicating with customers in real time via tweets and Facebook posts. Here's why you might want to follow their lead.
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| By Christian Gulliksen |
| In a keynote presentation for the Shop.org Merchandising Summit, Rohit Bhargava presented 12 major trends that are set to transform the world of retail. Here are six of them.
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| In this brief webcast, Guy Kawasaki walks you through the steps for building enchanting relationships. He talks about the importance of fast, flat, and frequent communication—and how to add value to your relationships via social media.
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Five A/B Tests You Should Use
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| With A/B testing—which simply compares two versions of a campaign or creative—you can identify what works, what works better, and what doesn't work at all. But what should you test?
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By Eric Sorrentino
Need to hire a marketer? Consider hiring a journalist. Here are six traits that make journalists fantastic marketing professionals.
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