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In This Issue
+ How-To: Mobilize Your Audience Into an Army of Active Influencers
+ PRO Take 10: How to Podcast Like a Rockstar
+ Survey Says: Women on Facebook Click Ads More
+ Quick Take: Tapping the SEO Power of Online Evangelists
+ My View: How Do You Market to Pessimistic Consumers?
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Advertisement  Get your social marketing industry news fix with the Vitrue Social Marketing Minute video series on social marketing thought-leadership featuring marketers, community managers and experts in the industry. Click here to watch Intel's Ekaterina Walter give her thoughts on delivering consumer value.
How-To Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencers
By Michael Perry
Online marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to turn those fans and followers into brand advocates. Read More
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PRO Take 10: How to Podcast Like a Rockstar
In just 10 minutes, MarketingProfs's very own Corey O'Loughlin walks you through the fundamentals of podcast production. She shares how to select recording software, create an editorial calendar, and get special guests on your show. After listening to her practical advice and helpful tips, you'll be ready to podcast like a rockstar! Read More
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Advertisement  Retailers who included shipping deadlines in last year’s holiday emails saw a 22% increase in transaction performance. Join us, for our free webinar, to learn what makes this holiday season different, and what marketers should do to capitalize on emerging trends and behaviors. Register Now
Survey Says
Women on Facebook Click Ads More, Younger Adults 'Like' More
When viewing Facebook ads that contain a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself. Younger adults, meanwhile, are more likely than older counterparts to directly click on an ad's "like" button. Read More
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Quick Take
Three Tips for Tapping the SEO Power of Online Evangelists
To get a team of brand evangelists to sing your praises, you've got to strategically surrender control of your message. The best way to attract positive blogger buzz—and fuel search engine rankings—is by putting the right principles into action. Read More
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My View How Do You Market to Pessimistic Consumers?
By Ted Mininni
Recent research found that consumers' confidence in the US economy "had been shaken by a tumultuous summer." What's it going to take to get them to part with some of their cash—and feel good about it? Read More
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@amandamaks Why landing pages? It's the visitors, silly! https:////tribr.it/6ujlq1
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Forum Today's Question
By b4 9/9/2011 at 6:57 PM
I do freelance marketing and have been asked to respond to an RFP. I've never done this before. What should I include in my response? Go To Question
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Sep 13
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Sep 15
 PRO Seminar—What Marketers Should Know About Google with Maile Ohye
Sep 15-30
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 FREE Seminar—How to Create a Thought Leadership Platform sponsored by Eloqua
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 PRO Seminar—The State of the Thank You Economy with Gary Vaynerchuk
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