MarketingProfs Today
Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
Together with the complete suite of lifecycle marketing tools:
 
Thursday, September 12, 2019

Forget ROAS, It's All About ROMI Now
Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina [Podcast]
Beyond Black Friday: How to Build Revenue-Driving Holiday Campaigns [sponsored]
Imagine the Career Possibilities: Come to MarketingProfs B2B Forum
Underrated But Effective Link-Building Tactics for SEO [Infographic]
 
Forget ROAS, It's All About ROMI Now
ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI, instead. Because you need to be able to optimize your spend and boost revenue.
Share on Twitter Share on Facebook Share on LinkedIn Email
Beyond Black Friday: How to Build Revenue-Driving Holiday Campaigns
sponsored article
Shoppers are nuts for Black Friday and Cyber Monday—but that's not all, because their excitement spills over. The key to success this holiday season is to take advantage of consumer holiday behaviors with campaign strategies that drive revenue.
Share on Twitter Share on Facebook Share on LinkedIn Email
2019 Email Marketing Benchmarks Report: Key Insights
sponsored
Email marketing strategies and their effectiveness change every year. What works in 2019? What doesn't? And how can you keep an eye on the trends and performance results achieved by companies in your industry? The 2019 Email Marketing Benchmarks report from GetResponse brings you the latest email marketing statistics—and more. Access the report here.
Share on Twitter Share on Facebook Share on LinkedIn Email
Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]
Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date. Read more and listen in on this insightful conversation.
Share on Twitter Share on Facebook Share on LinkedIn Email
Imagine the Career Possibilities: Come to MarketingProfs B2B Forum
MarketingProfs event
Imagine what could happen if you actually got out of the office... To learn something new. To get creative ideas. To interact with other marketers. It could just change your career... and possibly your life. Join us this October for #mpb2b.
Share on Twitter Share on Facebook Share on LinkedIn Email
Underrated But Effective Link-Building Tactics for SEO [Infographic]
Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results.
Share on Twitter Share on Facebook Share on LinkedIn Email
Profs Picks
sponsored
What's a good email open or clickthrough rate for your industry and geography? What are the best day and time to send your email campaigns? How do your email marketing and automation campaigns stack up against those of others? How do those stats fare for double opt-in vs. single opt-in? Are opens and clicks higher for emails with video content? The 2019 Email Marketing Benchmarks report from GetResponse has the answers—and so much more, including tips, tactics, and advice to improve your email campaigns, marketing automation, and landing pages. Access the treasure trove of insights now.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
Upcoming Events
SEP
12
[Webinar] The Future of Webinar Marketing: Content Reimagined
sponsored by ON24 | 60 minutes
SEP
13
[Online Forum] Email Marketing
sponsored by ZoomInfo | 3 live sessions
SEP
19
[Webinar] Agile Project Management for Marketers
sponsored by Workfront | 60 minutes
SEP
26
[Webinar] Marketing ASAP: Your Strategic Approach to Sane + Sustainable Success
sponsored by GoToWebinar | 60 minutes
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Gaylord National Resort—register today!
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.