MarketingProfs Today: Print Collateral Guide | Channels' ROI Measurability | Tech CMO Career Path

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In this issue

1.	How-To: Sales and Marketing Collateral: A Guide to Printing Materials
2.	Survey Says: Which Marketing Channels Have the Best ROI Measurability?
3.	PRO Seminar: Why 'Always Be Testing' Is Wrong for Your Business
4.	Quick Take: The Tech CMO Career Path
5.	My View: Virtual Reality Is Ready to Be the Ultimate Memory Maker

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Sales and Marketing Collateral: A Guide to Printing Materials

By Nicholas Brown

Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know basics about printers, ink, paper, and collateral types. Read More

FOR PRO Members

Seminar: Why 'Always Be Testing' Is Wrong for Your Business

We'll discuss why the "test everything" mentality is wrong and potentially dangerous for your company. We'll share why split-testing, one of the most used conversion-rate optimization tools, is not the be-all, end-all of optimization. We'll also cover when it's appropriate to test and when it's not. Read More

Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.

Survey Says

Which Marketing Channels Have the Best ROI Measurability?

By Ayaz Nanji

Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown. Read More

Quick Take

The Tech CMO Career Path [Infographic]

By Chris Rowson

Paths to the C-suite can vary widely. Some are straightforward; others involve twists and turns. Check out how some of the world's top tech CMOs got to their position. Read More

My View

Virtual Reality Is Ready to Be the Ultimate Memory Maker

By Laura Rea

Mainstream adoption of VR is a little down the road, but why wait? Everything's already in place for you to start creating VR experiences for your audience today. Read More

event calendar

Sep 13	FREE Seminar—SEO for Growth
Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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