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In This Issue
+ How-To: Love, Signals, Noise... and Great Business Writing
+ Survey Says: CMOs Struggle to Valuate Impact of Marketing Spend
+ PRO: David Meerman Scott's NEW New Rules of Marketing & PR
+ Video: What the New iPhones Mean for Your Apps
+ Quick Take: NYT Outage Reinforces Need for a Social Presence in a Crisis
+ My View: Hiring a Graphic Designer? First Ask These Eight Questions
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Advertisement  Want to get more out of your channel partner program? Check out these key considerations for channel marketing leaders—crucial steps for evaluating potential partners, setting them up for success, and evolving partnerships over time. Download the channel management playbook today.
How-To Love, Signals, Noise... and Great Business Writing
By Richard Pelletier
"People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment. Read More
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Video Mobile Minute [Video]: What the New iPhones Mean for Your Apps
By Kevin Harwood
An iOS expert talks about what cheaper phones and faster chips mean for your apps. Read More
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PRO PRO Favorite Seminar: David Meerman Scott's NEW New Rules of Marketing & PR for 2013
David will share what's new with marketing & PR. He'll discuss the importance of real-time marketing and newsjacking—a concept he popularized and devoted a new chapter to in the 4th edition of his internationally best-selling book, The New Rules of Marketing & PR. Read More
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Survey Says
CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy
By Ayaz Nanji
Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending. Read More
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Quick Take
New York Times Outage Reinforces Need for a Social Presence in a Crisis
By Sandra Fathi
All companies should have a social media strategy built into their crisis communications plan that includes multiple modes of delivering a message. When a crisis hits, you can't wait until tomorrow's paper to resolve it. Read More
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My View Hiring a Graphic Designer? First Ask These Eight Questions
By Elaine Marquis
As a marketer, I often need to hire a freelance graphic designer. But before deciding on which designer to hire, I ask the following questions. (You should, too!) Read More
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Sep 12
 PRO Seminar—Supercharge Your Brand: How Empowerment Drives Social Media Advocacy
Sep 13
 Virtual Conference—Content Marketing Sign up for free!
Sep 17
 FREE Seminar— Improve Your Content Strategy with Persona Triggers
Sep 19
 PRO Seminar—Welcome to the Collaborative Economy
Sep 24
 FREE Seminar— Key Ingredients to Creating an Effective Mobile Messaging Strategy
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $400 through Sept 15
Oct 10
 MarketingProfs University—Social Media Marketing Use code MONTY13 to save $200
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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