Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, September 11, 2024
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👋 Hello, Marketer!
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So I’m still thinking about icons. I went down a bit of a rabbit hole. And on the flip side from yesterday, I’m loving all the icons featuring technology that’s made a comeback, too. Microphones. Vinyl records. Even typewriters have had resurgences. OK... tomorrow won’t be about icons. I promise. Probably.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms
Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth.
Read more ➔
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COMMUNITY | POLL
Many marketers have strong opinions on commas—especially the Oxford comma (AKA serial comma).
Where do you stand? (Take the poll on LinkedIn.)
- Oxford commas clarify writing
- Oxford commas waste space
- I'm neutral in this conflict
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RESEARCH
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The Biggest Barriers to Adopting AI for Marketing
A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
Check out the study findings ➔
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MARKETINGPROFS EVENT
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See Ann Handley—LIVE!
Yes, Ann Handley is presenting today at Marketing Writing Bootcamp. But you can also catch her opening keynote, live on stage at B2B Forum! Join Ann and your B2B peers for an unforgettable experience at B2B Forum this Nov. in Boston. But hurry—the event is already 2/3 sold out.
Join Ann in Boston ➔
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VIDEO FROM THE ARCHIVES
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Generate High-Quality Traffic That Turns Into Leads and Sales
Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why?
Check out this video to find out ➔
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MARKETINGPROFS EVENT
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Marketing Planning Friday Forum
Make 2025 your best year yet in marketing. These three practical sessions will help you create a robust marketing plan for the coming year by learning how to understand market conditions, leverage data to identify opportunities and improve execution, use events data into a goldmine of insights that drive marketing success—and much, much more.
Save your spot now ➔
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FOR MARKETINGPROFS PRO MEMBERS
How Do You Say 'Welcome'?
Your email list is a profitable way to engage your audience. And how you set the mood in your welcome emails determines whether new readers will open future messages—or skip your emails like week-old tuna. Discover how to stay fresh in their inbox with session 3 of DemandGen Working Webinar: Summer Series, hosted by Kenda Macdonald.
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Upcoming Events
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SEP
11
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Up your email newsletter game with Ann Handley's latest insights! It's session 2 of Marketing Writing Bootcamp.
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SEP
13
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3 live sessions | sponsored by Cvent
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SEP
19
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45-minute webinar | sponsored by Salesloft
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SEP
24
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See demos of hot AI tools at the all-new AI Demo Day!
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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