MarketingProfs Today: Marketing ROI | Facebook 'Watch,' LinkedIn Audience Network | Millennial B2B Buyers

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In this issue

1.	How-To: Measuring Marketing ROI: Are You Doing It Right?
2.	#SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories
3.	PRO On-Demand Seminar: Inspiring Action: The Future of Influencer Marketing
4.	Survey Says: The Preferences of Millennial B2B Buyers
5.	Infographic: Seven Tips for Writing Better-Performing Expanded Text Ads

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

Measuring Marketing ROI: Are You Doing It Right?

By Daisy Chen

Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get it right? Read More

FOR PRO Members

On-Demand Seminar: Inspiring Action: The Future of Influencer Marketing

In this PRO seminar, we'll share what the experts see as challenges, best-practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions. Read More

Northwestern's Online MS in Information Design & Strategy
Prepare for a range of lead communication roles by learning how to blend digital skills like information architecture and experience design with branding and messaging needs and translate data into compelling visual forms and narratives.

Survey Says

The Preferences of Millennial B2B Buyers

By Ayaz Nanji

Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing. Read More

Quick Take

#SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This Week

By Christian Neri

Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a free business app; where Snapchat still beats Instagram; the app Millennials say is more indispensable than Facebook or Instagram; much more... Read More

AT-A-GLANCE

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

By Laura Forer

Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads. Read More

event calendar

Sep 12	FREE Seminar—The Future of Content Experience
Sep 13	FREE Seminar—Use Your B2B Webinar as an Engagement Hub
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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