MarketingProfs Today: Real-Time Contextual Marketing | 30" Instagram Ads | Be Loud on Social

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In this issue

1.	How-To: Five Best-Practices for Real-Time Contextual Marketing
2.	#SocialSkim: 30-Second Instagram Ads, Plus More Stories in This Week's Roundup
3.	PRO Interactive Toolkit: Email Campaign Planner
4.	My View: Don't Hold Back: Speak Your Mind on Social Media
5.	Survey Says: The Top 10 Global E-Commerce Markets [Infographic]

How do top brands keep their audiences engaged with great content? This interactive eBook covers 5 effective engagement strategies used by companies like Apple and Coca-Cola that can help you drive results for your own content marketing program.

How-To

Five Best-Practices for Real-Time Contextual Marketing

By Justin Foster

Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization. Read More

FOR PRO Members

Interactive Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Discover the secret to audience engagement. Leading brands like Coca-Cola, Apple, and Always are using 5 key strategies to stay top-of-mind with their fans. Explore this interactive eBook to get the inside scoop.

Survey Says

The Top 10 Global E-Commerce Markets [Infographic]

By Ayaz Nanji

China is the biggest e-commerce market in the world, with an expected $562.7 billion in online sales this year, according to a recent report from Remarkety. Read More

Quick Take

#SocialSkim: 30-Second Instagram Ads, Plus More Stories in This Week's Roundup

By Angela Natividad

Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also: how a target audience can totally transform your content marketing strategy. Skim to keep in step. Read More

My View

Don't Hold Back: Speak Your Mind on Social Media

By Margarita Hakobyan

Neutrality on social media can hinder true customer engagement. So, instead of focusing on being neutral, focus on being authentic. Read More

event calendar

Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 22	FREE Seminar—Personalized Experiences With a 360° View of the Customer
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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