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In This Issue
+ How-To: Five Ways to Take Advantage of the Extended Back-to-School Season
+ Today's PRO Seminar: Every Marketer Needs to Know About Growth Hacking
+ Survey Says: The Work Expectations of Generations Y and Z
+ My View: 10 Reasons Why You Should Have Your Website Externally Monitored
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Advertisement  Finally, lead scoring built just for B2B marketers is here! Learn how modern marketers use new lead scoring tools to predict their next customers and drive more revenue. Download Lattice's latest free ebook The Evolution From Traditional to Predictive Lead Scoring.
How-To Five Ways to Take Advantage of the Extended Back-to-School Season
By Tim McMullen
Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its traditional stopping point. Read More
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PRO Today's PRO Seminar: What Every Marketer Needs to Know About Growth Hacking
We'll get inside the mindset of a growth hacker and identify the techniques, tools, and thinking that this new breed of marketing thrives on. You'll learn how to align your team and resources to take advantage of the new opportunities that growth hacking offers. Read More
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Advertisement  Tired of wasting time on leads that will never convert? Find out how lead scoring has changed for the better. Read Lattice's new ebook and get the inside scoop on predictive lead scoring for B2B marketers. Get the ebook.
Survey Says
The Work Expectations of Generations Y and Z
By Ayaz Nanji
Generation Z is more entrepreneurial and less motivated by money than Generation Y, according to a recent report from Millennial Branding and Randstad. Read More
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My View 10 Reasons Why You Should Have Your Website Externally Monitored
By Konrad Caban
Not using external website monitoring because you don't see the point of it? I have 10 reasons that may change your mind. Read More
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Sep 11
 PRO Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Sep 16
 FREE Seminar—Email Marketing Benchmarks: How Do You Stack Up Against the Best?
Sep 18
 PRO Seminar—How to Turn Trade Show Leads Into Trade Show Sales
Sep 23
 FREE Seminar— Leveraging Social for Smarter Cross-Channel Marketing
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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