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In This Issue
+ How-To: The 7 Ps of Customer Retention Marketing
+ PRO Take 10: Five Tips to Help You Get Organized
+ Survey Says: Our Multiscreen World: Smartphone Users' Media Consumption
+ Quick Take: Pinterest's Impact on Users and on Your Brand
+ My View: Four Facts You Need to Know About Millennials
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How-To The 7 Ps of Customer Retention Marketing
By Karl Wirth
We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 Ps of marketing apply to customer retention? Read More
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PRO Take 10: Five Tips to Help You Get Organized
In just 10 minutes we'll help get you on track with five tips you can use right away to decrease clutter and disorganization, increase your productivity, and achieve more success! Read More
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Survey Says
Our Multiscreen World: Smartphone Users' Media Consumption Patterns
Among US smartphone owners, some 90% of the media they interact with (about 4.4 hours a day) is screen-based, and most of them (90%) move sequentially among multiple screens (TV, smartphone, tablet, and computer) to accomplish various tasks over time, according to a Google study. Read More
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Quick Take
Pinterest's Impact on Users and on Your Brand
Pinterest continues to grow, offering opportunities for marketers. Here are some interesting stats on that growth and useful recommendations to marketers on how they might use Pinterest to pin down some profit. Read More
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My View Four Facts You Need to Know About Millennials
By Jeff Fromm and Andrea Franz
Before marketing to millennials, you need to know four crucial facts about them. Read More
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