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Tuesday, September 10, 2019

Four Types of Influencers for Your Influencer Marketing Campaigns
Get Ready: Marketing Automation Integration Will Impact Your 2020 Strategy [sponsored]
The Best B2B Marketing Education You Will Find
Why Workers Consider Quitting Their Jobs [Infographic]
Five Tips on How to Use Influencer Content in Paid Media [Infographic]
 
Four Types of Influencers for Your Influencer Marketing Campaigns
There are various types of influencers, and they deliver varying degrees of success to what your business wants from its investment in influencer marketing. Knowing the differences among the different types can help you define the goals, activities, and measures of success for your influencer marketing.
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Get Ready: Marketing Automation Integration Will Impact Your 2020 Strategy
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As marketing automation moves to the top of the priority list for marketers, the real question is whether the effort will pay off, what metrics should be used to gauge success, and when to expect an ROI. Here's how marketing automation integration will impact your 2020 planning.
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2019 Email Marketing Benchmarks Report: Key Insights
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Email marketing strategies and their effectiveness change every year. What works in 2019? What doesn't? And how can you keep an eye on the trends and performance results achieved by companies in your industry? The 2019 Email Marketing Benchmarks report from GetResponse brings you the latest email marketing statistics—and more. Access the report here.
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The Best B2B Marketing Education You Will Find
MarketingProfs event
Every year the MarketingProfs B2B Forum team collaborates with leading B2B marketers to bring you a conference program that's second to none—covering the most important topics to B2B marketers for the current year and beyond. Learn more.
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Why Workers Consider Quitting Their Jobs [Infographic]
Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research. Check out more reasons—and other findings.
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Five Tips on How to Use Influencer Content in Paid Media [Infographic]
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste. Use these five tips to repurpose that content in ads.
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Profs Picks
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What's a good email open or clickthrough rate for your industry and geography? What are the best day and time to send your email campaigns? How do your email marketing and automation campaigns stack up against those of others? How do those stats fare for double opt-in vs. single opt-in? Are opens and clicks higher for emails with video content? The 2019 Email Marketing Benchmarks report from GetResponse has the answers—and so much more, including tips, tactics, and advice to improve your email campaigns, marketing automation, and landing pages. Access the treasure trove of insights now.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
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