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MarketingProfs
Sep 10, 2018 Vol. 17, No. 121
In this issue
1. How-To: How to Ensure ABM Success via Organizational Structure
2. Article: RIP SlideShare, It Was Good While It Lasted
3.  PRO  New Live Seminar: How to Build Presentations That Make People Say YES
4. Survey Says: Google Ads Mobile Benchmarks for 18 Industries [Infographic]
5. Infographic: Tips to Optimize Your Results for Voice Search
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How-To
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How to Ensure ABM Success via Organizational Structure
By Debbie Qaqish
Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM success. Read More
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RIP SlideShare, It Was Good While It Lasted
By Mathew Sweezey
Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why. Read More
FOR  PRO  Members
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New Live Seminar: How to Build Presentations That Make People Say YES
Reserve your spot for this upcoming Teach Me How seminar to learn how to develop presentations that are persuasive, memorable, and entertaining. Read More
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Advertisement  Don't miss the chance to join your fellow B2B marketers this November in San Francisco for MarketingProfs B2B Marketing Forum -- 3+ days of learning, networking, and participating in shenanigans.
 
Survey Says
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Google Ads Mobile Benchmarks for 18 Industries [Infographic]
By Ayaz Nanji
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? Read More
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AT-A-GLANCE
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Tips to Optimize Your Results for Voice Search [Infographic]
By Laura Forer
Q: Alexa, how popular is voice search? A: Let me check with my frienemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how. Read More

event calendar

Sep 11
 Free Seminar—Webinar Benchmarks Report 2018
Sep 13
 Teach Me How—How to Build Presentations That Make People Say YES PRO
Sep 14
 Virtual Conference—Marketing Strategy | 3 online sessions—FREE!
Sep 18
 Free Seminar—A No-BS Demo of Mautic's Marketing Automation Platform
Sep 25
 Free Seminar—How to Succeed With ABM
Nov 13-16
 B2B Marketing Forum—Register by September 14 to save up to $200!

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