MarketingProfs Today: Case Studies | Account-Based Campaigns | Content Format Fatigue

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In this issue

1.	How-To: How to Build a B2B Case Study Program to Promote Your Company
2.	Quick Take: 5 Ways to Get Your First Account-Based Marketing Campaign Up & Running
3.	PRO Seminar: 10 Powerful Tips for Getting More From Your Analytics
4.	Survey Says: How Generation Z Feels About Work and Careers [Infographic]
5.	My View: Five Ways to Beat Content Format Fatigue

How do top brands keep their audiences engaged with great content? This interactive eBook covers 5 effective engagement strategies used by companies like Apple and Coca-Cola that can help you drive results for your own content marketing program.

How-To

How to Build a B2B Case Study Program to Promote Your Company

By Dave Hochman

Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key stakeholders. Read More

FOR PRO Members

PRO Seminar: 10 Powerful Tips for Getting More From Your Analytics

You'll discover 10 tactics you can implement immediately to do more with your data—no expensive tools required! Whether you have an analytics team or no support at all, we'll show you how to get more from your data and analysis so you can stop struggling and start gaining valuable insight. Read More

Discover the secret to audience engagement. Leading brands like Coca-Cola, Apple, and Always are using 5 key strategies to stay top-of-mind with their fans. Explore this interactive eBook to get the inside scoop.

Survey Says

How Generation Z Feels About Work and Careers [Infographic]

By Ayaz Nanji

Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group. Read More

Quick Take

Five Simple Ways to Get Your First Account-Based Marketing Campaign Up and Running

By Sangram Vajre

How can you engage buyers wherever they are in the selling process while reaching all of the important decision-makers—without being intrusive? Account-based marketing (ABM) to the rescue. Read More

My View

Five Ways to Beat Content Format Fatigue

By Marie Dollé

Tired of creating blog posts, infographics, and whitepapers? These tips will help you combat content-format fatigue and get audiences excited about your content. Read More

event calendar

Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 17	PRO Seminar—How to Curate Content to Zoom Business Results
Sep 22	FREE Seminar—Personalized Experiences With a 360° View of the Customer
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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