MarketingProfs Today: SaaS Funnel Leakage | YouTube Facelift, Sarahah | Most Discarded Apps

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In this issue

1.	How-To: The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It
2.	#SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories
3.	PRO MarketingProfs Quick Study Course: Demand/Lead Generation
4.	Survey Says: The Most Deleted and Least Used Mobile Apps [Infographic]
5.	Infographic: The Most Important B2B Digital Marketing Trends and Stats of 2017

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How-To

The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It

By Ed King

Software-as-a-service companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Demand/Lead Generation

Get insights on everything from refining your funnel and charming your leads to aligning with Sales and prepping your website to be a lead-capturing machine. You'll learn to get the most out of your CRM and marketing automation platforms, use content for lead gen, and improve your lead nurturing and lead scoring. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand marketing resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The Most Deleted and Least Used Mobile Apps [Infographic]

By Ayaz Nanji

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. Read More

Quick Take

#SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This Week

By Christian Neri

YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; Hurricane Harvey & social... Read More

AT-A-GLANCE

The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]

By Laura Forer

Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in today's infographic. Read More

event calendar

Sep 12	FREE Seminar—The Future of Content Experience
Sep 13	FREE Seminar—Use Your B2B Webinar as an Engagement Hub for the Buyer's Journey
Sep 19	FREE Seminar—Brand's Impact on the Bottom Line
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Sep 26	FREE Seminar—Maximizing Return on Your Event Investment
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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