MarketingProfs Today: Instagram Stories for Marketing | Successful B2B Apps

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In this issue

1.	How-To: How to Market Your Business With Instagram Stories
2.	My View: Three Golden Rules for Creating a Successful B2B App
3.	PRO Seminar: Make the Customer the Center of What We Do
4.	Survey Says: The 20 Most User-Friendly Sales CRM Tools [Infographic]

Featured Case Study: "They leave no stone unturned in their quest to drive new leads to our site. They're looking at every angle constantly, measuring, testing, and improving. I don't have to ask for anything. They know far more about this than I do, and they're leveraging that to get the results."
Instantly Download the Case Study. No Email Required.

How-To

How to Market Your Business With Instagram Stories

By Lana Richardson

Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool. Read More

FOR PRO Members

Seminar: The Broken Promise of Digital: Make the Customer the Center of What We Do

Discover how to avoid the pitfalls of the same-old, same-old and execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of engaging content, you'll learn about building trust and capturing attention, regardless of platform. Read More

Featured Case Study: "During the last month, I received 20,000 organic visits, which is 15% better than any other month before that. On the pay per click side, the cost per conversion has been driven down by well over 50%. I think that this is quite remarkable and due to Directive's work." Instantly Download the Case Study. No Email Required.

Survey Says

The 20 Most User-Friendly Sales CRM Tools [Infographic]

By Ayaz Nanji

Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra. Read More

My View

Three Golden Rules for Creating a Successful B2B App

By Alexander Grosu

B2Bs are beginning to establish a place in the mobile market. In fact, a well-executed app can positively change how potential clients perceive B2Bs and their products and services. Read More

event calendar

Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 7	FREE Seminar—Stop the Spray and Pray: Tips for Optimizing Email Campaigns
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Sep 13	FREE Seminar—SEO for Growth
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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