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Tuesday, August 9, 2022

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1. Using Behavioral Progressive Profiling to Drive Demand Generation

2. What Employers Look for When Hiring Social Media Managers

3. Create Your Secret Content Marketing Sauce MarketingProfs Friday Forum

4. Many Roads to CMO: The Backgrounds of 20 Top Marketers

5. Marketing After Third-Party Cookies: How to Find Your Way sponsored e-book

6. Grow Your Social Organically MarketingProfs Working Webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Using Behavioral Progressive Profiling to Drive Demand Generation
article
Using Behavioral Progressive Profiling to Drive Demand Generation
The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. Here's what you need to do to significantly increase your chances of making sales. »
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Boost Your Revenue Using Content Marketing
Are you creating content without a solid strategy? A content marketing platform can help by improving every step of your content marketing process, from planning to creating to measuring. Give it a try for free! »
What Employers Look for When Hiring Social Media Managers
research
What Employers Look for When Hiring Social Media Managers
Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers? Check out the study findings. »
MarketingProfs Friday Forum
Create Your Secret Content Marketing Sauce
The ability to create effective, personalized content—especially at scale—can feel daunting. This week's Friday Forum is here to help. Don't miss these three sessions tackling ROI, hyper-personalized CX, and how to align content to the customer's decision journey. See how you can cook up quality content at scale. »
Many Roads to CMO: The Backgrounds of 20 Top Marketers
infographic
Many Roads to CMO: The Backgrounds of 20 Top Marketers
This infographic explores the backgrounds of 20 CMOs at leading brands, including JPMorgan Chase, Snap, McDonald's, Salesforce, and TikTok. Check out the infographic. »
Marketing After Third-Party Cookies: How to Find Your Way
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Marketing After Third-Party Cookies: How to Find Your Way
The days of a largely unregulated Internet are coming to an end. GDPR and other privacy laws are changing how you can collect and use data. And soon you won't be able to use third-party cookies to track people. How will you function as a marketer in this new landscape? Download this new whitepaper for strategies, tips, and tactics you can use. »
Grow Your Social Organically
MarketingProfs Working Webinar
Harness the right algo-rhythms to boost your social media engagement organically! On Thursday. In Session 2 of the Build Brand Trust Through Social Media Working Webinar series, Zontee Hou will teach you how to start a conversation on social media, building trust while spreading your posts to a larger audience. Get Zontee's tactics and insights at this LIVE training session on Aug 11 at 12pm ET.
Spark more conversations now!
Profs Picks
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Content marketing without a good setup is like singing a song on an empty stage. You need a mic, amps, and other equipment to have any kind of effect on your audience. A better content marketing setup gets you better results and improved ROI, and the Semrush Content Marketing Platform is a great place to start. You can enhance your competitive research by analyzing your competitors' SEO and content strategies to come up with winning keyword and content ideas. You can centralize all your content planning, manage all your campaigns in the same place, and create automated SEO-friendly content briefs. Optimize your copy on the go: check its SEO-friendliness, readability, and more. And most important, you can analyze your content performance: run audits on your website, get tips to rank your pages higher, and track your external publications. It's time to blow your audience away and get better results from your content. Try the Semrush Content Marketing Platform today.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Using Behavioral Progressive Profiling to Drive Demand Generation »
A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts [Podcast] »
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