MarketingProfs Today: B2B Influencers | CX, and Startup vs. Enterprise | Interactive Course: Social Media | Sponsorship ROI

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In this issue

1.	How-To: How to Identify Offline B2B Influencers by Using Online and Offline Methods
2.	Podcast: Startup Marketing and the Power of CX: Figurr Founder David Cooperstein
3.	PRO NEW Interactive Course: Social Media
4.	Survey Says: Measuring Sponsorship ROI: Marketers' Favorite Metrics
5.	Infographic: The Science of Sharing: Who, What, Where, and Why

Could your writing use a little boost? There's still time to register for Marketing Writing Bootcamp. Get 13 on-demand sessions to help you write ridiculously well.

How-To

How to Identify Offline B2B Influencers by Using Online and Offline Methods

By Imrana Khan

B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline efforts to improve results throughout the sales process. Read More

Podcast

Startup Marketing and the Power of CX: Figurr Founder David Cooperstein on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The founder of marketing agency Figurr shares insight into how marketing for startups differs from enterprise marketing, and why customer experience is so important to all marketing organizations. Read More

FOR PRO Members

NEW Interactive Course: Social Media

In this 90-minute program, you'll learn the six vital steps marketing teams should follow to create a social media strategy. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

Your marketing deserves this. Register for Marketing Writing Bootcamp and get access to 13 on-demand sessions where you'll learn to be more engaging, chase away boring content, and refine your writing flow (plus, so much more!).

Survey Says

Measuring Sponsorship ROI: Marketers' Favorite Metrics

By Ayaz Nanji

Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB). Read More

AT-A-GLANCE

The Science of Sharing: Who, What, Where, and Why [Infographic]

By Laura Forer

How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic. Read More

event calendar

Aug 14	FREE Seminar—Identity Resolution for Personalization at Scale
Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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