MarketingProfs Today: Data and Analytics | B2B Data Management | Great Blog Posts

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In this issue

1.	How-To: Data and Analytics: 3 Key Steps to Successful Business Decisions
2.	Survey Says: B2B Data Management: Marketers' Top Goals and Challenges
3.	PRO Take 10: Four Essentials for Successful Event Planning
4.	My View: Five Crucial Elements of a Great Blog Post
5.	Infographic: Tips for Effectively Geotargeting Your Subscribers

You did audience research; you developed personas. Now what? Centerline's persona workshop helps clients power those personas, making them practical, specific and useable. Download now.

How-To

Data and Analytics: Three Key Steps to Successful Business Decisions

By Laura Patterson

Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive business decisions. Read More

FOR PRO Members

Take 10: Four Essentials for Successful Event Planning

In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. You'll learn best-practices for how to organize, focus, and execute—from pre-planning to post-event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals. Read More

Invested in audience research, but overwhelmed with the detail? We have three words for you: rapid persona development. Centerline's persona workshop can help gather and synthesize existing knowledge, leading to better personas. Download now.

Survey Says

B2B Data Management: Marketers' Top Goals and Challenges

By Ayaz Nanji

B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openrise and Ascend2. Read More

Quick Take

Tips for Effectively Geotargeting Your Subscribers [Infographic]

By Verónica Jarski

Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location. Read More

My View

Five Crucial Elements of a Great Blog Post

By Sam Allcock

Unless your blog post is structured in a way that is easy to read, it won't perform to its full potential. Consider using these elements when you structure your blog post. Read More

event calendar

Aug 11	PRO Seminar—Digital Trends for 2017: What You Need to Know Now
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 18	PRO Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Aug 23	FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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