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In This Issue
+ How-To: 10 Ways to Stretch Your Marketing Budget
+ #SocialSkim: Social Media This Week, Including Teens Finally Tweeting
+ PRO SmartTool: Social Media Campaign Planning
+ Survey Says: What's the Secret to Success on Kickstarter? [Infographic]
+ My View: Best Foot Forward: Content Lessons From a Podiatry Website
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How-To 10 Ways to Stretch Your Marketing Budget
By Ardi Kolah
All marketing practitioners are seeking ways to save money and get a bigger bang for their budget buck. How to do that isn't at all obvious. But, sometimes, the answer can be staring you in the face! Read More
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PRO SmartTool: Social Media Campaign Planning
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Survey Says
What's the Secret to Success on Kickstarter? [Infographic]
By Ayaz Nanji
Projects on Kickstarter that have videos are 85% more likely to achieve their funding goals, according to a recent report by MWP. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Teens Finally Tweeting
By Angela Natividad
Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of RockMelt, and responsive design. Skim for a brighter tomorrow! Read More
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My View Best Foot Forward: Content Lessons From a Podiatry Website
By Courtney Bosch
I recently took to the Internet in search of a podiatrist. I quickly drifted from my need for a foot doctor to a lesson in Content Marketing 101. After all, even podiatrists need websites with compelling content. Read More
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Aug 9
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