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In This Issue
+ How-To: Five Tips to Make Company Blogs Worth Reading
+ Slide Show: Eight Questions to Help You Tell Your Company's Story
+ PRO-Favorite Take 10: How to Create a Company Blog That Rocks
+ Survey Says: Tactical and Strategic Gains From Integrated Marketing
+ Quick Take: Four Ways to Take Control of Your Copywriting Process
+ My View: Best-Practices Are Mythical (but They Do Serve a Purpose)
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How-To Five Tips to Make Company Blogs Worth Reading
By Muhammad Yasin
Creating consistently engaging and fresh content for a company blog is not easy; even the most thoughtful bloggers get stuck. Follow these five tips to build your audience and make your corporate blog worth reading. Read More
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Slideshow How to Tell Your Company's Story: Eight Questions to Get You Started [Slide Show]
By Verónica Maria Jarski
Sometimes, the hardest topics to talk about are those closest to you. So when businesses have to share their stories, they stumble. This colorful infodoodle slide show can draw out the brand storyteller in you. Read More
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PRO PRO-Favorite Take 10: How to Create a Company Blog That Rocks
In just 10 minutes, you'll learn why your company needs a blog, all about recommended platforms, and you'll get suggestions on the types of content to include. This Take 10 will get you ready to get the pieces in place to launch your own company's blog. Read More
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Survey Says
Brands Derive Tactical and Strategic Gains From Integrated Marketing
Marketers who have adopted multichannel marketing practices are reporting solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted by Forrester Research on behalf of Sitecore. Read More
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Quick Take
Four Ways to Take Control of Your Copywriting Process
Want to reduce your anxiety about the blank page and gain more control of your writing process? Here are a few anxiety-fighting tips to make the copywriting process less painful—and more creative. Read More
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My View Best-Practices Are Mythical (but They Do Serve a Purpose)
By Matthew Grant
In a recent Marketing Smart episode, guests DJ Waldow and Jason Falls said best-practices don't exist. Maybe not. But like ancient myths, best-practices, whether real or imagined, can still serve a purpose. Read More
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