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In This Issue
+ How-To: Four Email Message Types You Should Be Sending
+ Video: Digital Loyalty Strategy in a New Landscape
+ PRO: How to Make Easy Video Demos and Presentations
+ Survey Says: WOM, Forums, Blogs Top Influencers of SMB Buyers
+ Quick Take: How to Fortify Your SEO Against Ranking Changes
+ My View: Three Tips to Get the Baby Boomers to Love Ya
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Advertisement  Automate Your Sales and Marketing
Infusionsoft is the best all-in-one tool to automate your marketing and grow sales. By combining CRM and email marketing in a single application, Infusionsoft gives you big-business marketing tools on a small-business budget. To learn more, register now for a live demo.
How-To Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Types
By Karen Talavera
Spice up your email campaigns. If you're only sending out promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream. Read More
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Video Digital Loyalty Strategy in a New Landscape, Part 2 [Video]
Part two of this five-part video series on digital loyalty explores understanding users' needs, reaching the right audience with the right messages, and discovering the role of loyalty in driving interaction with brands. Read More
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PRO How to Make Easy Video Demos and Presentations
In just 10 minutes, Michelle Schoen shares how you can record a video presentation using Camtasia software. Along the way, she shows you how to keep your audio quality top-notch, and even provides some tips on spreading the word about your new creation. Read More
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Advertisement  Spam vs. Your Brand: Simple Steps in Spam Moderation
Social Spam is everywhere these days, but learning how to moderate spam is easier than you think. We'll show you simple steps based on detailed research to better manage and moderate your Social Spam. Download Vitrue's latest Whitepaper on Spam Moderation.
Survey Says
WOM, Forums, Blogs Top Influencers of SMB Buyers
Though word-of-mouth still has the greatest influence on purchasing decisions among small and medium-sized businesses, online forums and blogs play a huge role in the process, too. Read More
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Quick Take
How to Fortify Your SEO Against Ranking Changes
Are you a 'bandwagon SEO' running after the next new gimmick? If so, you were probably panicking over the disappearance of Google's real-time search. It's time to "future-proof" your SEO to get more permanent results. Read More
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My View Three Tips to Get Baby Boomers to Love Ya
By Paul Prisco
Baby Boomers, who by 2030 will outnumber those under the age of 20, are loyal and active users of direct mail. When crafting a direct marketing program for them, consider these key tips and the process of ergonomics. Read More
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@DrewMcLellan What social media services should you buy from an agency https:////t.co/N3ro65P
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Forum Today's Question
By georgedellow 8/5/2011 at 12:14 PM
Our creative services agency will be posting weekly videos to help get companies (specifically, marketing directors) out of a fix. We just launched. Any feedback? Go To Question
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Aug 11
 PRO Seminar—How to Rapidly Grow Your Business by NOT Marketing with Michael Stelzner
Aug 12
 Digital Marketing World—Content free online conference
Aug 18
 PRO Seminar—Subject Lines: The Impact on Email Subscriber Behavior with Dela Quist
Aug 23
 FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Aug 31
 FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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