Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
Aug 7, 2017 Vol. 16, No. 151
In this issue
1. How-To: Four Ways Marketers Can Take Risks Without Being Risky
2. #SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories
3.  PRO  On-Demand Seminar: Fix Your Funnel: 15 Things to Remove From Your Site Immediately
4. Survey Says: The Content Qualities That Most Influence B2B Purchasing Behavior
5. Infographic: The Complete Guide to Snapchat Ad Targeting
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  Join us on August 11 for our free Marketing Writing Virtual Conference to learn time-tested principles that can net you more engagement from your content—and make Google love you more.
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Four Ways Marketers Can Take Risks Without Being Risky
By Carl Marci
In today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... and being risky. Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
On-Demand Seminar: Fix Your Funnel: 15 Things to Remove From Your Site Immediately
You’ll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP! Read More
advertisement
Advertisement  MarketingProfs B2B Marketing Forum (the best B2B marketing conference on the planet) is right around the corner. Don’t suffer from FOMO another year. Get your ticket today.
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
The Content Qualities That Most Influence B2B Purchasing Behavior
By Ayaz Nanji
Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief. Read More
Quick Take
#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week
By Christian Neri
Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed algorithm change; much more! Read More
Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement
AT-A-GLANCE
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
The Complete Guide to Snapchat Ad Targeting [Infographic]
By Laura Forer
The options for Snapchat ad targeting are extensive. This infographic sorts them into an easy-to-read list to help you make your ads effective. Read More

event calendar

Aug 15
 FREE Seminar—The Fast and the Frustrated: How to Get Your Content to Market Faster
Aug 17
 Teach Me How—How to Create a Successful Podcast That Ensures Success PRO
Aug 22
 FREE Seminar—Webinar: 10 Tips for Producing Compelling Customer Story Videos
Aug 29
 FREE Seminar—2017 Webinar Benchmarks Report
Oct 3-6
 B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625